Happy Camp Show
Visual Package
During my internship in Happy Camp, one of the most influential Chinese variety shows, I generated visual design, responsible for live
screen animation, construction design, and show opening animation. I took charge of the complete main visual design for episode 20210508 with 88 million views.
Concept
The theme for this episode is “Pop Out Boy!” which recently voted for the best-looking pop idols and described them by this term, it means “so good-looking as if they had torn apart Shōjo manga (Japanese Girls' Comics) and walked out of that fantasy world.” To create an authentic visual design based on this theme, I decided on a very Sailormoon-style design and pop color palettes.
Show Link
Tools
Adobe Photoshop, Adobe Illustrator
Type Design Thinking
With a deep dive into Japanese Manga aesthetics, I decided to integrate one of the most commonly used graphic elements in type design: the stars. Typically considered a symbol of girly romance, they serve to unify both Chinese and English typography.
Screen Designs
Final Looks:
Happy Camp’s 24th Anniversary Visual Package
I
also independently designed the main visual and related merchandise for Happy Camp’s 24th anniversary.
Design Thinking
Developed a design structure based on the architecture shape of Hunan Broadcasting System
Final Look
