Welcome to the Hexa-verse
As part of my internship at AppLovin SparkLabs, I was tasked with creating a user acquisition video for Hexa Sort, a popular sorting puzzle game with over 10M downloads. Drawing inspiration from vibrant art styles and past top-performing ad, I developed a concept that transformed the game’s core mechanic into a dynamic journey through the "Hexaverse"—a series of visually captivating worlds, each with its own theme. This project reflects my passion for motion design, 3D animation, and creating engaging user experiences for mobile games.
Game Overview
Hexa Sort is a puzzle game targeting female players aged 25-44. It involves merging hexagons of the same color through a flipping animation.
Tools
Adobe After effects,
Adobe Illustrator, Adobe Photoshop,
Cinema 4D, Midjourney, SUNO
Production Pipeline
After ideating and storyboarding, I created animatics and style frames, followed by modeling and animating in Cinema 4D. AI tools like Midjourney and Photoshop’s generative fill were used to enhance assets. The final composition was done in After Effects, with sound generative from anther AI tool SUNO.
Creative Development
I drew inspiration from top-performing creatives and external sources like Spider-Verse to design a vibrant, dynamic video concept. The main idea centered on a simple gameplay move unlocking a journey through the Hexaverse—three themed worlds with unique visuals.
Early Storyboard
Final look Landscape
Intern Fair
During the intern onsite week last week, we had the opportunity to share this Keystone project with people outside of SparkLabs at AppLovin in our intern fair. I created this trifold poster to introduce myself and present the creative workflow and thinking behind it. Special thanks to my dear mentors & interns family!
