Muling Shi
Reel
CaseGuard Brand & Illustration System (2026)
CaseGuard is the world’s leading B2B AI-powered redaction and investigation solution. Trusted by law enforcement, government agencies, legal departments, and educational institutions worldwide, the software runs locally and on-premises across all major file types — including video, audio, images, and documents.

Our branding strategy combines product-led graphics, brand narrative-driven visuals, and a comprehensive brand guideline system to create a scalable, consistent, and recognizable visual identity across digital, marketing, and training experiences.
Tool
Figma. Adobe Illustrator, Adobe After Effects
 Brand-Led Graphics
Conceptual and storytelling-driven visual assets designed to strengthen brand identity and engagement across product, social media, webinar campaigns, and digital advertising.


I categorized both the icon assets and illustration vector graphics into four core categories: File Type, Industry, Feature, and Message. This creates a scalable and reusable visual asset system that allows us to flexibly mix and match elements to support a wide range of brand narratives and use cases.
Product-Led Graphics
Visual assets based on the actual CaseGuard Studio UI, primarily used to showcase product features, workflows, and training content across website modules and marketing materials.
Brand Guideline
We created the CaseGuard brand guidelines to define the foundational building blocks of the brand, including our values, logos, colors, typography, voice, and tone — ensuring a consistent and recognizable brand presence across all partner and marketing touchpoints.

Team
Design: Muling Shi
Marketing Specialist: Sakshi Goel
2026 Feb.
Please Eat Well :)