Happy Camp: 24th Anniversary (2021)
Visual Design
During my internship at Happy Camp, one of China’s most iconic variety shows, I independently created the main visual design and related merchandise for the show's 24th anniversary.
Design Thinking
I developed the visual composition by drawing inspiration from the architectural shape of the Hunan Broadcasting System building, incorporating celebratory elements like candles and cake for the anniversary, as well as broadcasting symbols such as play buttons and audio speakers.
Color Test
Merchandise
Design
2024 NOV.
Please Eat Well :)