Muling Shi
Reel
Happy Camp: Show Visual Package (2021)
Visual Design

During my internship at Happy Camp, one of China’s most influential variety shows, I created visual designs for live screen animations, stage construction, and the show's opening animation. I led the main visual design for the May 8, 2021 episode, which received 88 million views.



Concept
The theme for this episode, Pop Out Boy!, celebrated some of the most admired pop idols, describing them as ‘so good-looking, it’s as if they stepped right out of a Shōjo manga fantasy world.’ To bring this theme to life visually, I chose a Sailor Moon-inspired style and a vibrant, pop-color palette that captured the essence of this playful, larger-than-life concept.
Show Link
 HERE
Tools
Adobe Photoshop, Adobe Illustrator
 Type Design Thinking
To bring out the Japanese manga aesthetic, I incorporated one of the most iconic graphic elements in type design: stars. Often seen as a symbol of girly romance, these stars helped unify both Chinese and English typography, adding a cohesive and whimsical touch to the design.



Screen Designs
Final Looks

2024 NOV.
Please Eat Well :)