Welcome to the Hexa-verse (2024)
Motion Graphics
As part of my internship at AppLovin SparkLabs, I was tasked with creating a user acquisition video for Hexa Sort, a popular sorting puzzle game with over 10 million downloads. Inspired by vibrant art styles and successful past ads, I developed a concept that transformed the game's core mechanic into a dynamic journey through the 'Hexaverse'—a series of visually captivating worlds, each with its own unique theme. This project reflects my passion for motion design, 3D animation, and creating engaging user experiences for mobile games.
Research
Hexa Sort is a puzzle game designed for female players aged 25-44. The gameplay involves merging hexagons of the same color through a flipping animation.
Based on top-performing ads for Hexa Sort, I identified three key qualities that resonate with the target audience:
- Vibrant Colors
- Massive Stacks
- Satisfying Motion
Tool
Adobe After effects, Adobe Illustrator, Adobe Photoshop, Cinema 4D, Midjourney, SUNO
Concept Development
I drew inspiration from top-performing creatives and external sources like Spider-Verse to design a vibrant, dynamic video concept. The core idea focused on a simple gameplay move that unlocks a journey through the 'Hexaverse'—a series of three themed worlds, each with its own unique visuals.
Early Storyboard
Final Animation
Intern Fair
During last week’s intern onsite week, we had the opportunity to showcase our Keystone project at the AppLovin intern fair, sharing it with people outside of SparkLabs. I designed this trifold poster to introduce myself and present the creative workflow and thought process behind the project. A special thanks to my mentors and fellow interns for their support and collaboration!
2024 NOV.
Please Eat Well :)